Website Optimization and Online Marketing: Google, Yahoo & Bing Local Listings

Nick Gromicko and InterNACHI are proud to present a new series of articles by longtime friend and vendor Dominic Maricic, president of Home Inspector Pro.
 

Home Inspector Pro

 
 
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by Dominic Maricic, President, Home Inspector Pro
 
 
Search engines have drastically altered the results they've list online over the past year. Gone are the days where a search engine only returns a list of websites. They've added videos, images, music, and, of course, local map listings.
 

We've all seen them at the top (and recently the right side) of Google. You've spent all this time trying to get your site to #1 on Google, and now there's a brand new inspection company above you on the map Google calls Google Places.

Instead of hiring a marketing company to call you daily, do it yourself and get better results.

Start with Google, as they have 67% of the search market right now. Go to places.google.com/business to get started. Log in on the right side of the page with your Google account, or click on Get Started.

It's extremely important that you fill out all the information you can. Upload your business logo, a picture of yourself, and video testimonials from clients. List your website address, add coupons you may offer for military and seniors, etc. Then, make sure you list your service area by entering your address (which you can leave hidden), and set the radius of your service area.

Next, you need to work on getting your listing to the top of Google Places. You'll usually do the best in the city you're located ,but you can do well in surrounding areas, too. It's important to drive client reviews to your listing to boost your ranking. Include a link to your local listing in your reports or in an email you send to clients asking them to review you.

Get listed on Yahoo by going to listings.local.yahoo.com, and Bing at https://ssl.bing.com/listings/ListingCenter.aspx.
 
 

Have a question? Ask me on the InterNACHI Message Board in the Computer & Technology for Inspectors section.

 
 
InspectorSeek.com
 
Read the other articles in the series Home Inspector Pro: Website Optimization and Online Marketing on www.NACHI.org:
International Standards of Practice for Performing a General Home Inspection 
InterNACHI's Home Inspection Agreement between Inspector and Client
SEO and the Inspection Industry
Gromicko on Home Inspection Websites
Writing Report Narratives
Marketing for Inspectors:  There's More to Design Than You Think
Inspection Business Success Strategies 
 
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